DIRECTOR, PRODUCT MARKETING

Why work at Cogito?

Cogito is a fast growing, venture-backed software company located in the heart of Boston.
Here, you will be surrounded by smart, innovative, caring people who are proud of the difference our technology makes.

Role Description:

Cogito’s enterprise software solution leverages the power of artificial intelligence to radically transform customer experience.

We are seeking a creative, motivated product marketer with a proven track record of growing market share in an enterprise B2B software company. This role is an excellent opportunity for someone with a passion for understanding market needs and successfully positioning solutions to uniquely meet those needs.

You will define compelling product value propositions, establish thought leadership and enable sales teams with product knowledge and competitive insights. You will lead the creation of compelling content that conveys our product vision and stimulate innovative marketing programs to grow customer adoption.  You will evangelize the solution to prospects, customers and analysts.

Responsibilities:

  • Work with our Product, Customer Success and Marketing teams to develop highly differentiated product value propositions, supporting messaging and content.
  • Closely collaborate with other members of the Marketing team and business leadership to ensure common go-to-market themes, target personas, sales enablement processes, and launches of our offerings.
  • Ensure our product messages are effectively and consistently communicated in all channels.
  • Establish thought leadership positions in the market and communicate to target audiences through compelling content and marketing programs.
  • Meet with prospects, customers and partners to identify key challenges, market gaps, foster awareness and improve overall customer and partner engagement.
  • Implement plans for analyst relations, to achieve measurable analyst influence and rankings in relevant market reports.
  • Understand competitors and form strategies to develop and extend our advantages.

Requirements:

  • 5+ years experience in product marketing in a high tech company (CRM software experience preferred).
  • Solid creative and content creation talents; ability to shape product marketing strategy and deliver compelling content that fosters awareness, inspires through expertise, and increases demand
  • Experience with marketing automation tools – email, web, social media and mobile technology.
  • Proven track record in crafting compelling positioning and thought leadership content
  • Demonstrated ability to create excellent sales tools and educate a global sales force
  • Combination of vision, strategic thinking, and pragmatism, encompassing both solid strategic marketing abilities and direct tactical involvement
  • Record of working with analysts, press, partners, and other influencer communities
  • Knowledge of the customer service/call center space
  • Willingness to travel up to 15%

Skills:

  • Exceptional verbal, written and presentation skills
  • Strong public speaking skills
  • Results-driven, self-starter, able to work with discipline and focus with limited direct supervision
  • Excellent at teamwork and cross group collaboration
  • Skilled at researching, evaluating and presenting market and customer requirements, competitive situations, and overall market trends
  • Ability to think strategically and map back to specific goals and activities

Drive impact and decisions

Benefits:

  • Your choice of comprehensive benefits for you and your family’s health, dental, vision, disability, and life insurance
  • Bi-weekly catered lunch and live product demos
  • 401(k) retirement plan options
  • Ongoing professional development and cross-training
  • Vacation time and 11 company holidays (yes, Patriot’s Day is a holiday)
  • Company paid parental leave upon hire
  • Competitive pay, stock options, and annual bonus eligibility
  • Casual dress and fun office atmosphere
  • Pre-tax commuter benefits
  • Weekly groceries stocked in the kitchen
  • Office location in the heart of Boston with convenience to the MBTA lines
  • Work at the cutting edge of Artificial Intelligence and Machine Learning

Ready to apply? Please email cover letter and resume/CV: marketingjobs@cogitocorp.com

Subject: Director, Product Marketing

Cogito is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Women, minorities, and veterans are encouraged to apply.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Cogito Corporation (i.e. H1-B visa, F-1 visa/OPT, TN visa or any other non-immigrant status).